What is a primary objective of a benchmarking session with a client?

Establishing a vision for the audiovisual design is a critical objective of a benchmarking session with a client. This session provides an opportunity to discuss and clarify the client's expectations, needs, and desired outcomes for the audiovisual systems being planned. By focusing on the broader vision, the AV designer can better align the technical specifications and design elements with the client’s goals, ensuring that the final implementation meets their vision effectively.

During benchmarking, engaging with the client about their aspirations for the system can also inspire creativity and innovation in the design process. It's a foundational step that guides all subsequent design choices, ensuring that every aspect of the audiovisual setup contributes to the overall objectives that the client aims to achieve. This sets a clear direction for the project and fosters collaboration between the client and the design team.

While creating system designs, reviewing finishes, and planning training are all important elements of the overall project lifecycle, they follow the essential task of establishing a shared vision. This vision acts as the cornerstone upon which all other decisions and designs are built, making it a primary focus during the benchmarking session.