What does "digital signage" refer to?

Digital signage refers to electronic displays that are specifically designed to convey information, messages, or advertisements. This technology utilizes screens such as LED, LCD, or projection systems to present dynamic content that can be updated remotely and in real-time. This capability allows businesses and organizations to adapt their messages according to various factors, such as time of day, audience demographics, or specific events, enhancing engagement and effectiveness.

Unlike printed posters or traditional billboards, which are static and cannot be easily changed without physical reprinting or updating, digital signage offers versatility and immediacy in communication. Moreover, it can include multimedia elements such as images, videos, and animations, which can capture attention more effectively than static displays. Unlike television broadcasts, which typically involve scheduled programming, digital signage is often tailored for specific locations and audiences, making it a targeted advertising and information delivery tool.